About Us
Petrol Heads
We understand the frustration of settling for what's available at the shop, constrained by limited design choices, colour, offset, and size. We refuse to accept mediocrity, where your options are dictated by the shelves. That's why we created La Forge Industries (LFI), a sanctuary for your vision, where we transform your ideas into reality.
At LFI, automotive passion runs deep within our veins. As enthusiasts, designers, engineers, and manufacturers of exquisite tailor-made forged aluminium alloy wheels, we are dedicated to serving the automotive community regardless of your interest. Our purpose is to bring your dreams to life, offering an unrivalled level of customization that reflects your unique style and performance aspirations.
Competitive Pricing with Top-Notch Quality
Quality and competitive pricing are the cornerstones of our philosophy. We leave no stone unturned in sourcing the finest machining equipment, employing skilled technicians, and utilising premium-grade materials to craft your forged wheels. Our unwavering commitment to excellence ensures that each wheel surpasses your expectations and delivers the utmost performance. We strive to provide you with unparalleled value for your investment, where quality and affordability unite.
In our pursuit of efficiency, we have fostered invaluable partnerships, sharing our CNC facility with the production of automotive and aerospace parts. This collaborative approach allows us to optimise resources, minimise costs, and pass those savings directly to you. With a lean and agile approach, we bypass unnecessary warehousing and luxurious showrooms, streamlining the process from production to your doorstep. We believe in simplicity, focusing on what truly matters: exceptional wheels that elevate your driving experience.
As direct sellers, we break free from the constraints of traditional distribution channels and their burdensome middleman fees. This liberates us to provide you with remarkable craftsmanship and superior quality without compromising your budget. At LFI, our commitment to fellow automotive enthusiasts is unwavering. We are here to empower you with exceptional wheels, offering unmatched personalisation and an unwavering dedication to your satisfaction.
Together, let's embark on a journey of automotive perfection, redefining what's possible on the road. Welcome to the LFI family.